Design Essentials upholds a timeless approach to hair care that promotes beauty and health within sensible, intelligent products. Our brands never compromise quality, as we design products to be luxurious, nourishing and effective in addressing your specific hair care needs. Our holistic approach focuses on offering hair care systems that gently cleanse, deeply condition and intensely moisturize to revitalize your hair and scalp to create strong, vibrant hair. Our products are Designed with Every Strand in Mind.

Global Keratin uses the finest, purest ingredients to allow hair to return to its pristine, healthy looking, shiny, smooth and conditioned state. The secret? Our formulation of High-Quality Juvexinâ„¢ Hair Taming System.

It's all about looking good. Kenra products are specially formulated to achieve premium results. Their performance is enhanced when products are used together in overall haircare systems.

Avlon Industries, Inc. is currently responsible for many of the most widely-used and efficacious hair care products on the market, including the well-known Affirm professional relaxer system, FiberGuard Conditioning Relaxer System, Ferm permanent wave products, MoisturColor professional hair color products and KeraCare Conditioning Hair Care System, a range of maintenance & styling products that professional stylists and consumers love.

The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

Your curls are built upon a delicate system of moisture-oil balance in the hair. It is a good practice to oil the hair and scalp weekly with an oil such as Soft Sheen Hair and Scalp Conditioner or Keratin Hair Food Conditioner. Soft Sheen Replenishes moisture, and elasticity. It restores, dry, damaged & chemically treated hair and soothes, nourishes, invigorates it!

Keracare is a professional conditioning hair system, offering the highest quality shampoos, conditioners and styling products on the market. Kera Care is especially designed to nuture, enhance and style your hair. Kera Care® Conditioning Hair Care System is a collection of high quality, innovative, professional hair care products designed especially for highly textured hair. Scientifically formulated and salon tested, our line of shampoos, conditioners and styling products provide the very best in conditioning and styling power. With these good-for-your-hair formulas, you can create and maintain any style your heart desires.

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Avlon Industries, Inc. is currently responsible for many of the most widely-used and efficacious hair care products on the market, including the well-known Affirm professional relaxer system, FiberGuard Conditioning Relaxer System, Ferm permanent wave products, MoisturColor professional hair color products and KeraCare Conditioning Hair Care System, a range of maintenance & styling products that professional stylists and consumers love.